Fierce Biotech Summit 2024

Expectations are so powerful they can rewire brain chemistry, power the placebo effect, and define the way we experience the world around us. Yet, how much do you know about the specific Expectations that doctors, patients, investors, and employees have of you? The gap between what your audiences expect and what they experience can create roadblocks, frustration, and failure. This session will explore the deep power that Expectations hold over us, and how you can identify, manage, and align them across various stakeholders, transforming potential friction into a powerful catalyst for success.

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