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Tuesday October 1, 2024 12:15pm - 1:00pm EDT
Join us for an enlightening panel session featuring experienced communicators from both the biotech and pharma sectors as they delve into the unique challenges and opportunities of transitioning between industries. The panel will explore the nuances of communication expectations, priorities, and stakeholders in biotech versus pharma, shedding light on the shifts required when navigating these parallel paths.
  • Understand the key differences and similarities between biotech and pharma communicators, fostering a deeper appreciation for cross-industry communication strategies and partnerships.
  • Address the growing trend of pharma communicators transitioning to biotech and the potential challenges they may face in understanding the nuances of biotech communications.
  • Discover effective strategies for building partnerships between biotech and pharma, navigating expectations, and preparing teams for successful M&A transitions.
Moderators
avatar for Caitlin Craparo

Caitlin Craparo

Senior Director, US Communications, Genmab
Speakers
avatar for Ed Harnaga

Ed Harnaga

Chief Communications Officer, Pfizer
Ed is responsible for all external communications activities across Pfizer including corporate reputation, branding, media relations, digital and social media, executive positioning, with a focus on supporting Pfizer’s Commercial, Research and Development and Manufacturing organizations... Read More →
avatar for Courtney Walker

Courtney Walker

Chief Growth Officer, MMC & RXMOSAIC
As the leader of RXMOSAIC and Chief Growth Officer of sister-agency MMC, Walker works hand-in-glove with the healthcare industry’s most consequential people and brands, including Merck, Pfizer, Regeneron/Sanofi, AstraZeneca, Novartis, Amgen, and an array transformational mid-cap... Read More →
avatar for Sarah Alspach

Sarah Alspach

SVP, External Affairs, bluebird bio
Tuesday October 1, 2024 12:15pm - 1:00pm EDT

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